Change Design works virally by contaminating the brands it comes in contact with, transferring knowledge and genes between different fields which are sometimes thought far from each other.

The contaminations aren’t merely material, they are also cultural. They are vital energy: the only way to give life to new concepts. Like a virus resistant to antibodies owing to its ability to change and adapt itself, the projects that incubate more contaminations from outside last longer in time.

Product

Dainese
Project 001/ ISPO

Dainese’s vison of what a ski suit will be in the future presented at Ispo Munich. A ski suit with integrated air bag experiment new knitted protections and ergonomics cuts.

Dainese’s vison of what a ski suit will be in the future presented at Ispo Munich. A ski suit with integrated air bag experiment new knitted protections and ergonomics cuts.

Product

Dainese
Project 001/ ISPO

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Product

Dainese
Project 001/ ISPO

001 is a project about innovation on skiwear. The ski suit equipped with an airbag is based on Dainese total safety know-how. Beside the ergonomic design, area of possible impact are done with reinforced thermoformed knitted fabric. This Dainese patented technology allows to have hard protective surface embedded on knitted surface. This give flexibility and comfort without reducing the protective effect.

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Retail

Pinarello
Store Format Worldwide

The new retail format for Pinarello the legendary bicycle brand. The first flagship store opened in Treviso.
More stores will come in London and New York

The new retail format for Pinarello the legendary bicycle brand. The first flagship store opened in Treviso.
More stores will come in London and New York

Retail

Pinarello
Store Format Worldwide

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Retail

Pinarello
Store Format Worldwide

The building designed by Change is spread over two floors covering an area of 800sqm. Inside a workshop, the custom frames area and all Pinarello bike, clothing, and accessory collection. A brutalist concrete architecture caracterized by 40 mt seamless full height windows is the new “bottega” Pinarello. More projects will come in London and New York.

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Retail

Dainese
Worldwide Store Format

The new retail format for Dainese. New stores with this format in NYC, Milano, London, Berlin, Munich, San Francisco, Chicago, Los Angeles and Seoul.

The new retail format for Dainese. New stores with this format in NYC, Milano, London, Berlin, Munich, San Francisco, Chicago, Los Angeles and Seoul.

Retail

Dainese
Worldwide Store Format

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Retail

Dainese
Worldwide Store Format

The new retail format for Dainese. New stores with this format in NYC, Milano, London, Berlin, Munich, San Francisco, Chicago, Los Angeles and Seoul.

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Product

Dainese
AWA winter collection 2018

An evolution of All Weather Activity collection with a new style concept specifically designed for women looking for performance without compromise on style.

An evolution of All Weather Activity collection with a new style concept specifically designed for women looking for performance without compromise on style.

Product

Dainese
AWA winter collection 2018

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Product

Dainese
AWA winter collection 2018

An evolution of All Weather Activity collection with a new style concept specifically designed for women looking for performance without compromise on style.

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Retail

Dainese Settantadue
New Brand Art direction

Dainese Settantadue is our contemporary interpretation of the history of riding wear, the same history we contribute to write. Authentic, progressive, sophisticated, uncompromising in quality and attention to detail.

Dainese Settantadue is our contemporary interpretation of the history of riding wear, the same history we contribute to write. Authentic, progressive, sophisticated, uncompromising in quality and attention to detail.

Retail

Dainese Settantadue
New Brand Art direction

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Retail

Dainese Settantadue
New Brand Art direction

Dainese Settantadue is our contemporary interpretation of the history of riding wear, the same history we contribute to write. Authentic, progressive, sophisticated, uncompromising in quality and attention to detail.

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