Change Design works virally by contaminating the brands it comes in contact with, transferring knowledge and genes between different fields which are sometimes thought far from each other.

The contaminations aren’t merely material, they are also cultural. They are vital energy: the only way to give life to new concepts. Like a virus resistant to antibodies owing to its ability to change and adapt itself, the projects that incubate more contaminations from outside last longer in time.

Intro 2018-04-13T13:16:04+00:00


The new retail format for Dainese. New stores with this format in NYC, Milano, London, Berlin, Munich, San Francisco, Chicago, Los Angeles and Seoul.



Worldwide Store Format

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An evolution of All Weather Activity collection with a new style concept specifically designed for women looking for performance without compromise on style.



AWA winter collection 2018

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Dainese Settantadue is our contemporary interpretation of the history of riding wear, the same history we contribute to write. Authentic, progressive, sophisticated, uncompromising in quality and attention to detail.


Dainese Settantadue

New Brand Art direction

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01_AWA winter collection

We created for Dainese the AWA (all weather activity) line to be deliberately cross functional, perched at the intersection between the body and the enviroment.



AWA winter collection 2017

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02_ EXR Rainboot

The EXR Rainboot innovative waterproof lightweight shoes. Only 140gr injected Pylon. Fit as a sneaker totally waterpoof like rubber boots. When technology met style at affordable price. Designed with EXR R&D dept.


EXR Korea


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02a EXR – The X Lab

The exhibition of ‘The X Lab’, the place to put fashion and Art in communion- unveils an art-wall project – “Before and after zero” – carried out with the Italian artist 108, together with a limited edition


EXR Korea / The X Lab

108 Artwall + Raincoat

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03_EXR Korea

The X House introduces a new shopping experience in Seoul as an ‘art atelier’, displaying diverse attempts and graphics by having combined brand, art and culture.


EXR Korea

Flagship Store Seoul

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The brand new store pays homage to the iconic designer’s fashion oeuvre displaying Vionnet’s traditional house codes as the starting point for the shop’s design, transforming them into a contemporary, minimal context.


Vionnet Paris

Flagship Store

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05_EXR Cleon Peterson

“In these days, we are living in a lot of violence and aggression throughout the world. By doing works related to those issues and putting them on the street, I want to make people recognize experience, understand and formulate their own personal opinion about this social phenomenon nowadays.” Cleon Peterson


EXR Korea

Cleon Peterson Art Wall + Capsule

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06_Womo + Bullfrog

The new concept Womo speaks a clear yet sophisticated language, whether to the male or to the female universe, and it represents an original and innovative idea as a space for the men’s care.


Womo + Bullfrog

Store Concept

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The evocative and technological boutique reflects the main features of the Brand: Art, forme, technique. The stores seem to be a sum of high-tech elegance, where walls, ceiling, and every displaying element come from the automotive language, creating brand new spaces.



Lifestyle Boutiques

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08_Italia Independent

Made in Italy, style and originality are the key words for I.I. retail philosophy, that is emphasized on the Brand motto ‘Being independent means writing your own story every day’, which finds a place in every single location.


Italia Independent

Stores Concept

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09_ EXR Seoul Korea

The re-branding of the Seoul based sportswear brand, started mixing standard elements with innovative features. ‘Excelerate your style’ became the Brand’s claim, enhancing the affinity with the motorsport world and its attention to Dynamic sports and urban city lifestyle


EXR Korea

Art Direction + Rebranding

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10_Mumm Reims France

MUMM 3D, an innovative package which highlights “Tradition and Innovation”, the duality at the heart of the Maison Mumm, is also the secret of Cordon Rouge, a subtle balance between freshness and intensity.


Mumm Reims France

Champagne Pack

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NO KA ‘OI is an ACTION COUTURE brand. NO KA ‘OI is designed for fashion-forward women who are unwilling to compromise on style when dressing to practice yoga. But, NO KA ‘OI is not just about yoga, it is about a way of life…



Athleisure Collection

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The fabric stitched exoskeleton lamp where technology steals the limelight and helps to realize a poetic, graphic and customized expression. This project has been selected for Compasso d’oro



Planet lamp

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During the Karl Lagerfeld Pirelli calendar launch in Moscow, Renato Montagner, commissioned artist Scott Campbell to create two signature projects. To engrave a Ducati Diavel tire and to design a special edition bike jacket by Dainese. In the summer of 2011, Campbell began working on these pieces in his Brooklyn studio in New York.



Scott Campbell Capsule

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13_Corso Venezia 1

A new home for Pirelli’s “rubber soul”, a sign that pays homage to the city and its industrial traditions, where the “p. lunga” has strong roots that reach back for over a century.


Corso Venezia 1


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From the collaboration with Valextra, expressed in a limited-edition laptop bag, a special Virus + project has been developed: a bicycle, a Techno-tailormade™ jacket and the aforementioned bag united into a capsule where working, dressing and moving follow the same plan. The unifying elements are materials, details and colors, with intense military green contrasted by the bright orange of linings as a trademark.


Valextra x Change

Limited Edition

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15_Issey Miyake

Defining a new code made of contrasts between colors and materials, in order to have a new image representing seduction and neatness, energy and strength.


Issey Miyake

L’Eau d’Issey Sport

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Lightness and resistance are the key elements of the project: the eternal stress points when it comes to contemporary travel gear. The project result is a mix of modernist luxe and ultra-performing understatement.



Travel Collection

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17_ Dainese Leather Tattoo

‘The beauty of technology’ is the higher value of the Made in Italy, and it can be intended as the Dainese motto in order to perfectly balance functionality, safety and aesthetics, thus to establish itself as a worldwide leader.



Tattoo Leather Suit

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18_Fiat Panda Tanker

Dainese presents the first Panda Tanker concept, which stands as an all-rounder car, thanks to a new livery. This new Panda Tanker – which is presented as a prototype version – shows to be a practical and useful car, thought for all young who love to practice sport in their free time.



Panda Tanker Dainese

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The limited edition RaptusLab vases are a family of colorful textile objects, characterized by an innovative idea yet by an original design. Winner of Red Dot Design Award….



V20 Vases Limited Edition

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VirusLab is an experimental design + fashion label which contaminates the codified repertoire of men’s urban clothing using the technology and performance factor of extreme sportswear. The result is Techno-Tailormade (TTM™) items.




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21_ Dainese Ski Core Jacket

Protective thermal jacket with integrated protections. External fabric Dainese ThermoShield. Highly ventilated Wave back protector with no-shock aluminium honeycomb reinforcement and Velcro strap. Winner of Volvo Design Award.



Ski Core Jacket

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22_Dainese D-Raptor Resin Helmet

Full-face downhill helmet with fiberglass external shell, the ideal choice to obtain a resistant, lightweight structure.



D-Raptor Resin Helmet

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23_Dainese Back Shield Air

Back protector with 7/8 partially overlapping joined plates in rigid plastic material positioned along the waistline for the gratest freedom of movement. These plates in amply perforated polypropylene equipped with a built-in reticulate shock absorbing structure offer the greatest breathability and lightest weight.



Back Shield Air

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