Retail

Bugatti

Lifestyle Boutiques

The first Bugatti Lifestyle Boutique was launched in Brompton Road, London. The store set-up has a strong impact: the portal on the window which reproduces the Bugatti Veyron grille, the spoiler inspired stand-alone exhibitor, and the closet by the window bring together a touch of automotive engineering. Same effect is given by the rounded glass cubes, as well as the metal trunks and the revolving cases, used as men collection’ items exhibitors. Texalium, stratified and bolted glass shelves and wrought metal are the main materials; the Performance area is characterized by the use of marble, while the Luxury one introduces a wooden looking gres. Areas with strong materials turn to technological corners. Bugatti opens the second stand-alone showroom and lifestyle boutique in the elegant city district of Aoyama, under the motto ‘The blue of Tokyo’. Both super sports cars and Bugatti Brand Lifestyle are housed in the building. At the entry to the showroom, visitors pass through a large aluminum archway with a Bugatti logo inspired by the distinctive horseshoe radiator that features on Bugatti super sports cars. The signature of Ettore Bugatti features prominently above the second store, reminding visitors of the boutique inside. Via a stairway with a carpet in Bugatti-blue, visitors reach the first floor of Bugatti Tokyo and enter the world of the EB Ettore Bugatti Collection. In all areas, aluminum, glass and carbon fiber are used; the interior design uses the typical elements of the Bugatti design DNA which have been taken up and reinterpreted. The use of the most exclusive materials available and application of the highest possible standards of craftsmanship was key in the development of the boutiques design.