Change Design works virally by contaminating the brands it comes in contact with, transferring knowledge and genes between different fields which are sometimes thought far from each other.
The contaminations aren’t merely material, they are also cultural. They are vital energy: the only way to give life to new concepts. Like a virus resistant to antibodies owing to its ability to change and adapt itself, the projects that incubate more contaminations from outside last longer in time.
An evolution of All Weather Activity collection with a new style concept specifically designed for women looking for performance without compromise on style.
Product
Dainese
AWA winter collection 2018
Product
Dainese
AWA Winter Collection
An evolution of All Weather Activity collection wiht a new style concept specifically desgned for women looking for performance without compromise on style.
Dainese Settantadue is our contemporary interpretation of the history of riding wear, the same history we contribute to write. Authentic, progressive, sophisticated, uncompromising in quality and attention to detail.
Product
Dainese Settantadue
New Brand Art direction
Product
Dainese Settantadue
New Brand Art Direction
Dainese Settantadue is our contemporary interpretation of the history of riding wear, the same history we contribute to write. Authentic, progressive, sophisticated, uncompromising in quality and attention to detail.
We created for Dainese the AWA (all weather activity) line to be deliberately cross functional, perched at the intersection between the body and the enviroment.
Product
Dainese
AWA winter collection 2017
Product
Dainese
AWA winter collection
It’s human nature to be curious. Active-minded people thrive on letting that curiosity take them on different adventures. And the best adventures are ones that feel limitless or necessitate ending the day when the mind and body want more. Dainese created the AWA (All Weather Activity) line to be deliberately cross functional, perched at the intersection between the body and the environment. The common enabler of the AWA line, enabling winter enthusiasts to never end the day is Dainese technology and a design philosophy for the garments to adapt to multiple outdoor pursuits, intensity levels and environmental and thermal conditions. The AWA line brings its own new style and aesthetic in Dainese’s namesake Italian style with a flare that is retro-futuristic and displays inspiration sources ranging from space suits to nature.
The EXR Rainboot innovative waterproof lightweight shoes. Only 140gr injected Pylon. Fit as a sneaker totally waterpoof like rubber boots. When technology met style at affordable price. Designed with EXR R&D dept.
Product
EXR Korea
Rainboot
Product
EXR Korea
Rainboot
The rainboots, with a sophisticated and yet unconventional design, are ‘Light as air’, colorful, stylish, lightweight and waterproof sock-like fit. The boots – 140 grams of injected pylon unit soles – seem to be designed by a drop. The rainboots are good for any condition gear, giving performance with a trend touch.
The exhibition of ‘The X Lab’, the place to put fashion and Art in communion- unveils an art-wall project – “Before and after zero” – carried out with the Italian artist 108, together with a limited edition
Product
EXR Korea / The X Lab
108 Artwall + Raincoat
Product
EXR – The X Lab
108 Raincoat + Rainboot
Selected artists contribute to a collaborative design and to produce unique products, with the ‘capsule lines’. The X Lab gallery is located at the 3rd floor of the building in The X House, the EXR flagship store located in Garosu-gil, Seoul, South Korea. The limited edition raincoat has 108’s graphic on the chest and the back and it’s available in black and white. Raincoats go together with the Rainboots.
02a EXR – The X Lab carmela
2018-05-07T12:28:44+00:00
The X House introduces a new shopping experience in Seoul as an ‘art atelier’, displaying diverse attempts and graphics by having combined brand, art and culture.
Retail
EXR Korea
Flagship Store Seoul
Retail
EXR Korea
Flagship Store Seoul
THE X HOUSE introduces a new shopping experience in Seoul as an ‘art atelier’, displaying diverse attempts and graphics by having combined brand, art and culture. The new concept complex cultural area not only allows shopping but also allows people to enjoy the collections created through artistic collaborations and limited edition’ releases.
The exterior of the building displays spy mirrors that convey modern and technical impression and natural volcanic stones inspired from Jeju Island. The four-story building, three floors on the ground and one under the ground, was created with four distinctive themes, a different one on each floor. The second floor and the basement give place to the different collections’ lines, while the first floor defines the first impression, so the building project was developed with minimalism concept that can illustrate its unique maxim “motor sports emotion”.
The brand new store pays homage to the iconic designer’s fashion oeuvre displaying Vionnet’s traditional house codes as the starting point for the shop’s design, transforming them into a contemporary, minimal context.
Product
Vionnet Paris
Flagship Store
Product
Vionnet Paris
Flagship Store
Located near Madeleine Vionnet’s original atelier in Avenue Montaigne 50, the new boutique wants to recreate with the modern elegance and refined luxury, the historic brand’s location into a contemporary set-up.
The project displays the concept centers on the doctrine of Madeleine Vionnet’s, in which classical Greek architecture was the main point of creative reference for dress’ making. Vionnet’s signature wrapping is recreated in plaster work on walls that look like folds of a dress, while white crystal marble panels are used throughout. The ground floor is paved with Terrazzo Veneziano in Vionnet’s signature bright blue hue, which is encircled with thin brass inlays in a formation that mimics an original Madame Vionnet pattern. A giant video wall runs the course of two floors so that visitors view the bottom half of the model on the ground floor and the top half of her on the first floor.
The geometric spiral staircase, crafted from white marble with onyx inserts on the front steps, provides a central design element. Brass rods are inserted from floor to ceiling and featured beveled glass sleeves, while a white onyx wall sits to the side. The 250 square meter store reveals sophisticated creative corners, a huge ground floor window trimmed in brass where clothing is suspended on dramatic ring-shaped wall sculptures made from blue carbon fiber and brass that create the feeling of an art gallery. On the second floor elegant curved glass cases hanging from brass and dark blue carbon fiber tubing. Shelving is made from a honeycomb of marble and strip LED lighting. Mirrors are shaped in oblong circles trimmed in brass and suspended on walls.
“In these days, we are living in a lot of violence and aggression throughout the world. By doing works related to those issues and putting them on the street, I want to make people recognize experience, understand and formulate their own personal opinion about this social phenomenon nowadays.” Cleon Peterson
Retail
EXR Korea
Cleon Peterson Art Wall + Capsule
Retail
EXR Korea
Cleon Peterson Art Wall Seoul
The special project ‘THE SHADOW OF POWER’ involves Cleon Peterson for the 2nd edition of ‘The X Lab’ at The X House in Seoul. Cleon Peterson, well known artist from the U.S., portrays a world in which hostility and violence are rendered senseless and without context. His artwork is famous for describing deviation from the norms such as violence, sex, drug, huger, loneliness, and roughness and for using graphics inspired by Greco-Roman style. Peterson main language does not rely on symbolism or allusion, as many other artists do; instead he depicts a chaotic and chilling reality. All these Peterson’s artistic elements are depicted on the collaboration with EXR. The Art Wall as a huge painting on the building’s exterior and the Varsity Jacket, an ivory satin fabric jacket with the golden thread embroidery presenting a part of Cleon’s painting on the chest and the back. The limited edition unisex jacket is released for Korean and Chinese market.
The new concept Womo speaks a clear yet sophisticated language, whether to the male or to the female universe, and it represents an original and innovative idea as a space for the men’s care.
Retail
Womo + Bullfrog
Store Concept
Retail
Womo + Bullfrog
Store Concept
An attentive research of the iconic places of the past becomes a leitmotiv of the entire retail development. Many are the elements inspired from the vintage auto-motive design, as well as many are the reference marks to some interiors from the 70s, characterized by the squared off lines and the natural materials – as leather, precious wood and metal – and the clean finishing. Another strong inspiration was taken from the pharmacies of the beginning of the century, wisely organized in drawers, doors, cabinets and small shutters. Similarly, also the ancient tobacco stores – with their spices and perfumes flavoring – were a good reference. In the same way some inspirations were taken from the gentlemen’s club, reminding both the paddock or the bridge associations. The quintessentially space for men is set out with a modern key, fine-tuned in a well-balanced mix of technologies and materials.
The evocative and technological boutique reflects the main features of the Brand: Art, forme, technique. The stores seem to be a sum of high-tech elegance, where walls, ceiling, and every displaying element come from the automotive language, creating brand new spaces.
Retail
Bugatti
Lifestyle Boutiques
Retail
Bugatti
Lifestyle Boutiques
The first Bugatti Lifestyle Boutique was launched in Brompton Road, London. The store set-up has a strong impact: the portal on the window which reproduces the Bugatti Veyron grille, the spoiler inspired stand-alone exhibitor, and the closet by the window bring together a touch of automotive engineering. Same effect is given by the rounded glass cubes, as well as the metal trunks and the revolving cases, used as men collection’ items exhibitors. Texalium, stratified and bolted glass shelves and wrought metal are the main materials; the Performance area is characterized by the use of marble, while the Luxury one introduces a wooden looking gres. Areas with strong materials turn to technological corners. Bugatti opens the second stand-alone showroom and lifestyle boutique in the elegant city district of Aoyama, under the motto ‘The blue of Tokyo’. Both super sports cars and Bugatti Brand Lifestyle are housed in the building. At the entry to the showroom, visitors pass through a large aluminum archway with a Bugatti logo inspired by the distinctive horseshoe radiator that features on Bugatti super sports cars. The signature of Ettore Bugatti features prominently above the second store, reminding visitors of the boutique inside. Via a stairway with a carpet in Bugatti-blue, visitors reach the first floor of Bugatti Tokyo and enter the world of the EB Ettore Bugatti Collection. In all areas, aluminum, glass and carbon fiber are used; the interior design uses the typical elements of the Bugatti design DNA which have been taken up and reinterpreted. The use of the most exclusive materials available and application of the highest possible standards of craftsmanship was key in the development of the boutiques design.
Made in Italy, style and originality are the key words for I.I. retail philosophy, that is emphasized on the Brand motto ‘Being independent means writing your own story every day’, which finds a place in every single location.
Retail
Italia Independent
Stores Concept
Retail
Italia Independent
Stores Concept
After the first Italia Independent showroom opening in Saint Tropez, many other stores opened all around the world, featuring a minimal, yet original format which changed based on the store’ different location. Mostly of them are situated in vital areas, or in the historic centers – for instance places as Soho in NYC, Galleria Montenapoleone in Milan, via Lagrange in Turin – reflecting the attitude of the brand by adding emphasis to neighboring businesses throughout their unique design. Technological innovation, research into new materials and attention to detail have characterized the retail design direction, which want to be the main inspiring place and the moving force of the brand.
The re-branding of the Seoul based sportswear brand, started mixing standard elements with innovative features. ‘Excelerate your style’ became the Brand’s claim, enhancing the affinity with the motorsport world and its attention to Dynamic sports and urban city lifestyle
Graphics
EXR Korea
Art Direction + Rebranding
Graphics
EXR Seoul Korea
Art Direction + Rebranding
The first step was changing from PROGRESSIVE to PERFORMANCE the brand’s entitlement, and right after working on the Brand Manifesto, in order to define a strong IDENTITY, a new collection’ structure in terms of products, and a clear and tenacious marketing strategy, as well a brand new retail approach. The re-branding procedure brought EXR to the opening of the first flagship store, which opened on Fall 2015 in Gangnam, Seoul, Korea. THE X HOUSE wants to be a HUB where collaborations and special projects found a place. Involving different brands – from spectacles to bicycles – must be considered as a pillar of the rebranding process, creating limited edition products all born from the same attitude. The intention of the Creative Direction is to mix styles and different typologies of products – whole with the same sporty design-oriented approach – in order to create a well-distinguishable mark. Going deeper with the contaminations and setting up international collaborations with various artists, illustrators and designers -among these: Krink, Cleon Peterson, Luke Pelletier, 108, (Cinelli), LiKeMinded Studio and many others – EXR converts into a unique Light Luxury Brand.
09_ EXR Seoul Korea carmela
2018-05-07T09:50:58+00:00
MUMM 3D, an innovative package which highlights “Tradition and Innovation”, the duality at the heart of the Maison Mumm, is also the secret of Cordon Rouge, a subtle balance between freshness and intensity.
Product
Mumm Reims France
Champagne Pack
Product
Mumm Reims France
Champagne Pack
The idea for the metal tridimensional packaging for Mumm was born from the impression of combining the bottle itself and the trophy, as it is commonly used onto the winner’s podium. The 3D printing technology has allowed the definition of a veritable metallic ‘sculpture’, which is similar to a kind of cup where the Champagne is stocked inside, integrating pack and content in a different way, like the frame and the engine in a car or in a motorcycle, where they’re connected and where both elements work together. 3D printing technology plays an Avant-garde role in terms of technology, because it’s radically changing the design process where powder is overlaid following the computer generated pathway, which in a certain way reminds the dynamism of bubbles of champagne. The design development aims to visualize the flow, like being on a wind-tunnel, where sport cars are used to be tested, to achieve the maximum engineering performance.
10_Mumm Reims France carmela
2018-05-07T09:51:24+00:00
NO KA ‘OI is an ACTION COUTURE brand. NO KA ‘OI is designed for fashion-forward women who are unwilling to compromise on style when dressing to practice yoga. But, NO KA ‘OI is not just about yoga, it is about a way of life…
Textile
NO KA’OI
Athleisure Collection
Textile
NO KA’OI
Athleisure Collection
The brand new NO KA’OI Yoga collection speaks a completely female language. NO KA’OI mixes in an innovative apparel code both comfort and style. NO KA’OI means excellent in Hawaiian. Excellent thought as the research, the aiming that conduces to a quality made of glamour elements linked to the performance. ‘Natural’ camouflage prints, avant-garde volume outfits, precious embroideries and innovative unconventional high-tech materials are the perfect blend for this new sperimentation.. Yoga come ‘om.