Change Design works virally by contaminating the brands it comes in contact with, transferring knowledge and genes between different fields which are sometimes thought far from each other.
The contaminations aren’t merely material, they are also cultural. They are vital energy: the only way to give life to new concepts. Like a virus resistant to antibodies owing to its ability to change and adapt itself, the projects that incubate more contaminations from outside last longer in time.
Tag Heuer Eyewear
Art Direction
In 2020, Tag Heuer selected Change to relaunch the Eyewear project of the iconic Swiss brand. After four years of research and development, the new Avant Garde Eyewear collection was launched in 2024.
In 2020, Tag Heuer selected Change to relaunch the Eyewear project of the iconic Swiss brand. After four years of research and development, the new Avant Garde Eyewear collection was launched in 2024.
Tag Heuer Eyewear
Art Direction
Tag Heuer Eyewear
Art Direction
Driven by innovation, TAG Heuer brings its 160 years of Swiss watchmaking expertise to the eyewear industry. Precision design, state-of-the-art materials, and Italian craftsmanship come together to deliver fit, lightness, and durability—every detail engineered for performance, inspired by a legacy of innovation.
Crafted from cutting-edge materials used in aeronautics and other high-performance industries, our eyewear integrates technical innovations inspired by watchmaking to deliver lightness, grip, durability, and lasting comfort.
Alps | Mavive
Packaging
ALPS combines sustainable design with neuroscience-inspired wellbeing. Made in Italy, it fuses tradition and innovation using natural oils and premium fragrances. Its products evoke the pure, fresh essence of the Alps.
Project in collaboration with Sebastiano Girardi Studio
ALPS combines sustainable design with neuroscience-inspired wellbeing. Made in Italy, it fuses tradition and innovation using natural oils and premium fragrances. Its products evoke the pure, fresh essence of the Alps.
Project in collaboration with Sebastiano Girardi Studio
Alps | Mavive
Packaging
Alps | Mavive
Packaging
ALPS is a brand rooted in sustainable and intelligent design, prioritizing environmental respect. Inspired by neuroscience, it promotes wellbeing by creating spaces that offer mental and physical tranquillity. As a new Italian icon, ALPS blends tradition with innovation, utilizing high concentrations of natural oils and collaborating with top fragrance houses. Its products capture the essence of the Alpine environment—crisp air, floral scents, and snowy peaks—delivering a pure, sensory experience.
Tag Heuer Eyewear
Art Direction
At MIDO, Change Design crafted a retro-futuristic stand for TAG Heuer Eyewear, showcasing the brand’s tech-driven identity.
Clean lines, metallic finishes, and modular elements created an immersive space that blended innovation with vintage cues — a physical expression of TAG Heuer’s precision and design heritage.
At MIDO, Change Design crafted a retro-futuristic stand for TAG Heuer Eyewear, showcasing the brand’s tech-driven identity.
Clean lines, metallic finishes, and modular elements created an immersive space that blended innovation with vintage cues — a physical expression of TAG Heuer’s precision and design heritage.
Tag Heuer Eyewear
Art Direction
Tag Heuer Eyewear
Art Direction
With its creative direction for TAG Heuer Eyewear, Change Design introduces a vision that blends advanced technology with a refined retro-futuristic aesthetic. The project extends beyond eyewear design to include the conception of furnishings and immersive installations presented at MIDO, the premier eyewear trade show.
The new collection reflects TAG Heuer’s legacy of precision and performance, with high-tech materials and meticulous detailing. Inspired by the golden age of innovation, the frames balance cutting-edge functionality with vintage elegance.
This vision continues in the exhibition design. Change Design creates a space that reflects the brand’s DNA — streamlined, technical, and modern, yet infused with mid-century influences. Metallic finishes, modular elements, and dynamic lighting convey a tactile sense of movement and innovation.
More than a product showcase, it’s a sensory narrative of heritage and future-thinking — a seamless fusion of design, storytelling, and technological savoir-faire.
AGV
Art Direction
From 2020 to 2023, Change Design was AGV's creative director,
contributing to helmet development and graphics. Our work refreshed
the brand’s image, blending innovation, performance, and bold design.
From 2020 to 2023, Change Design was AGV's creative director,
contributing to helmet development and graphics. Our work refreshed
the brand’s image, blending innovation, performance, and bold design.
AGV
Art Direction
AGV
Art Direction
AGV, founded in 1947 by Gino Amisano, became a leader in helmet innovation and motorcycle racing, known for its advanced design and safety. Promoted by legends like Giacomo Agostini and Valentino Rossi, AGV joined Dainese in 2007.
From 2020 to 2023, Change Design served as the creative director for AGV, playing a key role in the development of helmet projects and their graphic designs. With a focus on innovation and visual identity, Change Design brought a fresh and dynamic approach to the brand, helping to shape new models and enhance AGV’s presence in both the racing world and the consumer market. Their creative direction was instrumental in reinforcing AGV’s legacy of excellence, combining technical performance with bold, modern aesthetics.
BMW Lifestyle | Mavive
Perfume bottle
For BMW Lifestyle, Change Design created a perfume bottle with a concave base that rocks but stays balanced, inspired by the dynamic motion of BMW cars. The design blends innovation, elegance, and movement.
Project in collaboration with Sebastiano Girardi Studio
For BMW Lifestyle, Change Design created a perfume bottle with a concave base that rocks but stays balanced, inspired by the dynamic motion of BMW cars. The design blends innovation, elegance, and movement.
Project in collaboration with Sebastiano Girardi Studio
BMW Lifestyle | Mavive
Perfume bottle
BMW Lifestyle | Mavive
Perfume bottle
Change Design developed a unique perfume bottle for BMW Lifestyle, featuring an innovative concave base that makes it gently rock while remaining perfectly balanced. Inspired by the dynamic motion of BMW vehicles, the design captures a sense of movement and precision. This project reflects BMW’s commitment to innovation and elegance, translating automotive energy into a refined lifestyle object.
