Change Design works virally by contaminating the brands it comes in contact with, transferring knowledge and genes between different fields which are sometimes thought far from each other.
The contaminations aren’t merely material, they are also cultural. They are vital energy: the only way to give life to new concepts. Like a virus resistant to antibodies owing to its ability to change and adapt itself, the projects that incubate more contaminations from outside last longer in time.
Vionnet Paris
Flagship Store
The brand new store pays homage to the iconic designer’s fashion oeuvre displaying Vionnet’s traditional house codes as the starting point for the shop’s design, transforming them into a contemporary, minimal context.
The brand new store pays homage to the iconic designer’s fashion oeuvre displaying Vionnet’s traditional house codes as the starting point for the shop’s design, transforming them into a contemporary, minimal context.
Vionnet Paris
Flagship Store
Vionnet Paris
Flagship Store
Located near Madeleine Vionnet’s original atelier in Avenue Montaigne 50, the new boutique wants to recreate with the modern elegance and refined luxury, the historic brand’s location into a contemporary set-up.
The project displays the concept centers on the doctrine of Madeleine Vionnet’s, in which classical Greek architecture was the main point of creative reference for dress’ making. Vionnet’s signature wrapping is recreated in plaster work on walls that look like folds of a dress, while white crystal marble panels are used throughout. The ground floor is paved with Terrazzo Veneziano in Vionnet’s signature bright blue hue, which is encircled with thin brass inlays in a formation that mimics an original Madame Vionnet pattern. A giant video wall runs the course of two floors so that visitors view the bottom half of the model on the ground floor and the top half of her on the first floor.
The geometric spiral staircase, crafted from white marble with onyx inserts on the front steps, provides a central design element. Brass rods are inserted from floor to ceiling and featured beveled glass sleeves, while a white onyx wall sits to the side. The 250 square meter store reveals sophisticated creative corners, a huge ground floor window trimmed in brass where clothing is suspended on dramatic ring-shaped wall sculptures made from blue carbon fiber and brass that create the feeling of an art gallery. On the second floor elegant curved glass cases hanging from brass and dark blue carbon fiber tubing. Shelving is made from a honeycomb of marble and strip LED lighting. Mirrors are shaped in oblong circles trimmed in brass and suspended on walls.
EXR Korea
Cleon Peterson Art Wall + Capsule
“In these days, we are living in a lot of violence and aggression throughout the world. By doing works related to those issues and putting them on the street, I want to make people recognize experience, understand and formulate their own personal opinion about this social phenomenon nowadays.” Cleon Peterson
“In these days, we are living in a lot of violence and aggression throughout the world. By doing works related to those issues and putting them on the street, I want to make people recognize experience, understand and formulate their own personal opinion about this social phenomenon nowadays.” Cleon Peterson
EXR Korea
Cleon Peterson Art Wall + Capsule
EXR Korea
Cleon Peterson Art Wall + Capsule
The special project ‘THE SHADOW OF POWER’ involves Cleon Peterson for the 2nd edition of ‘The X Lab’ at The X House in Seoul. Cleon Peterson, well known artist from the U.S., portrays a world in which hostility and violence are rendered senseless and without context. His artwork is famous for describing deviation from the norms such as violence, sex, drug, huger, loneliness, and roughness and for using graphics inspired by Greco-Roman style. Peterson main language does not rely on symbolism or allusion, as many other artists do; instead he depicts a chaotic and chilling reality. All these Peterson’s artistic elements are depicted on the collaboration with EXR. The Art Wall as a huge painting on the building’s exterior and the Varsity Jacket, an ivory satin fabric jacket with the golden thread embroidery presenting a part of Cleon’s painting on the chest and the back. The limited edition unisex jacket is released for Korean and Chinese market.
Womo + Bullfrog
Store Concept
The new concept Womo speaks a clear yet sophisticated language, whether to the male or to the female universe, and it represents an original and innovative idea as a space for the men’s care.
The new concept Womo speaks a clear yet sophisticated language, whether to the male or to the female universe, and it represents an original and innovative idea as a space for the men’s care.
Womo + Bullfrog
Store Concept
Womo + Bullfrog
Store Concept
An attentive research of the iconic places of the past becomes a leitmotiv of the entire retail development. Many are the elements inspired from the vintage auto-motive design, as well as many are the reference marks to some interiors from the 70s, characterized by the squared off lines and the natural materials – as leather, precious wood and metal – and the clean finishing. Another strong inspiration was taken from the pharmacies of the beginning of the century, wisely organized in drawers, doors, cabinets and small shutters. Similarly, also the ancient tobacco stores – with their spices and perfumes flavoring – were a good reference. In the same way some inspirations were taken from the gentlemen’s club, reminding both the paddock or the bridge associations. The quintessentially space for men is set out with a modern key, fine-tuned in a well-balanced mix of technologies and materials.
Bugatti
Lifestyle Boutiques
The evocative and technological boutique reflects the main features of the Brand: Art, forme, technique. The stores seem to be a sum of high-tech elegance, where walls, ceiling, and every displaying element come from the automotive language, creating brand new spaces.
The evocative and technological boutique reflects the main features of the Brand: Art, forme, technique. The stores seem to be a sum of high-tech elegance, where walls, ceiling, and every displaying element come from the automotive language, creating brand new spaces.
Bugatti
Lifestyle Boutiques
Bugatti
Lifestyle Boutiques
The first Bugatti Lifestyle Boutique was launched in Brompton Road, London. The store set-up has a strong impact: the portal on the window which reproduces the Bugatti Veyron grille, the spoiler inspired stand-alone exhibitor, and the closet by the window bring together a touch of automotive engineering. Same effect is given by the rounded glass cubes, as well as the metal trunks and the revolving cases, used as men collection’ items exhibitors. Texalium, stratified and bolted glass shelves and wrought metal are the main materials; the Performance area is characterized by the use of marble, while the Luxury one introduces a wooden looking gres. Areas with strong materials turn to technological corners. Bugatti opens the second stand-alone showroom and lifestyle boutique in the elegant city district of Aoyama, under the motto ‘The blue of Tokyo’. Both super sports cars and Bugatti Brand Lifestyle are housed in the building. At the entry to the showroom, visitors pass through a large aluminum archway with a Bugatti logo inspired by the distinctive horseshoe radiator that features on Bugatti super sports cars. The signature of Ettore Bugatti features prominently above the second store, reminding visitors of the boutique inside. Via a stairway with a carpet in Bugatti-blue, visitors reach the first floor of Bugatti Tokyo and enter the world of the EB Ettore Bugatti Collection. In all areas, aluminum, glass and carbon fiber are used; the interior design uses the typical elements of the Bugatti design DNA which have been taken up and reinterpreted. The use of the most exclusive materials available and application of the highest possible standards of craftsmanship was key in the development of the boutiques design.
Italia Independent
Stores Concept
Made in Italy, style and originality are the key words for I.I. retail philosophy, that is emphasized on the Brand motto ‘Being independent means writing your own story every day’, which finds a place in every single location.
Made in Italy, style and originality are the key words for I.I. retail philosophy, that is emphasized on the Brand motto ‘Being independent means writing your own story every day’, which finds a place in every single location.
Italia Independent
Stores Concept
Italia Independent
Stores Concept
After the first Italia Independent showroom opening in Saint Tropez, many other stores opened all around the world, featuring a minimal, yet original format which changed based on the store’ different location. Mostly of them are situated in vital areas, or in the historic centers – for instance places as Soho in NYC, Galleria Montenapoleone in Milan, via Lagrange in Turin – reflecting the attitude of the brand by adding emphasis to neighboring businesses throughout their unique design. Technological innovation, research into new materials and attention to detail have characterized the retail design direction, which want to be the main inspiring place and the moving force of the brand.
